Retail Analytics

Richsoft retail analytics capabilities help retailers leverage the power of data to derive insights on customer behaviour and develop a personalized customer centric approach to product, marketing, pricing and channel strategy. Over the last decade, the retail industry has seen a major evolution. The digital revolution has forced brick and mortar retailers to rethink business strategy. With the growth in ecommerce, customer preferences and behaviours have changed drastically. The scope of retail analytics therefore has shifted from analysing POS data to analysing huge volumes of data for understanding customer behaviour. To stay relevant and achieve success, retailers need to scale up their analytics to address better product margins, better customer targeting & personalized outreach, better product mix at a store level, data driven decision making around pricing and better return on marketing investment.

Retail Analytics Services

Advantages of Retail Analytics Web Application Development at Richsoft