To make a business customer centric, manufacturers must improve their systems for capturing, analyzing and acting on customer information and insights.

Richsoft retail analytics capabilities help retailers leverage the power of data to derive insights on customer behaviour and develop a personalized customer centric approach to product, marketing, pricing and channel strategy. Over the last decade, the retail industry has seen a major evolution. The digital revolution has forced brick and mortar retailers to rethink business strategy. With the growth in ecommerce, customer preferences and behaviours have changed drastically. The scope of retail analytics therefore has shifted from analysing POS data to analysing huge volumes of data for understanding customer behaviour. To stay relevant and achieve success, retailers need to scale up their analytics to address better product margins, better customer targeting & personalized outreach, better product mix at a store level, data driven decision making around pricing and better return on marketing investment.

The main aim of a business is to earn profits. Thus a company has to attract and retain those customers who are profitable. This is known as profitability analysis or customer profitability analysis (CPA). An analysis of cost and revenue of the firm which determines whether or not the firm is profiting is known as profitability analysis. The 20-80 marketing principle says that 80% of the profits arrive from 20% of customers.  Richsoft services enable you to analyze costs, revenue and profit margins for each combination of characteristics at an aggregated level. However, detail controlling takes place by means of the service contract, service order or the service project. Mixed forms are also possible.

Richsoft Profitability Management is an analytic application that models business processes to accurately determine process, product and customer cost and profitability. With this solution, you can make informed decisions to streamline processes, deliver revenue growth and reduce costs across the organization.

Internet marketing optimization starts from the design of a site. To construct a great content-rich website takes planning. A competent designer uses online architectural design principles, carefully combining information delivery and intuitive navigation to satisfy the visitor's needs (why they visited) while accomplishing their own business goals for fame or fortune (why the website was created). 

Richsoft is both a full-service Internet marketing company with full agency services, as well as an information resource for effective do-it- yourself Web marketing strategies and plans. Internet marketing is technical, detailed work, but we offer what it takes to succeed. Our Internet marketing optimization services includes the integration of focused traffic-generation tactics that are vital to the success of your site. Without smart marketing, any great website will fail.

p>Richsoft focuses specifically on how to succeed at Internet marketing optimization through website design, search engine placement, pay-per- click, search engine marketing, submission, analytics, conversion optimization and social media and branding programs.We help you achieve high traffic to your website that converts to revenue.